Founders backing founders.

Flex Capital is run by the founding CEOs of LiveRamp, BrightRoll, Lemonaid Health, SafeGraph, and Pipedream. We back exceptional founders at the earliest stages, and stay in their corner for the journey.

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Operating experience

We've sat in your seat. For real.

Before Flex, our GPs founded and led category-defining companies worth billions of dollars in aggregate, through scale, fundraising, hiring, and exit. When you pitch us, you're talking to operators who've actually done it.

LiveRamp NYSE: RAMP Founded by Auren Hoffman
BrightRoll Acquired by Yahoo! Founded by Tod Sacerdoti
Lemonaid Health Acquired by 23andMe Founded by Paul Johnson
Pipedream Acquired by Workday Founded by Tod Sacerdoti
SafeGraph Founder & Chairman Founded by Auren Hoffman
How we invest

Capital for founders, by founders.

Three commitments every founder who meets with us can count on. We've each been in the seat across the table, so we know what actually helps.

01 / Stage

Early-stage partners

We invest at Seed.

  • First check from $500K to $2M
  • Significant follow-on reserves in Fund II
  • We double down on conviction
02 / Experience

Capital from operators

We've built companies. Now we back them.

  • Founding CEOs of LiveRamp, BrightRoll, Lemonaid, SafeGraph, Pipedream
  • We pledge our voting shares back to founders
  • No cumbersome legal or administrative burden
03 / Approach

Open-minded and decisive

Generalists with conviction.

  • Backing world-class founders across sectors and geographies
  • Big visions that push what's technically possible
  • Your time is precious, and we respect it
How we help

A partnership built for the journey.

The check is the beginning. What founders remember is what comes after: the late-night call, the hire that changed everything, the customer intro that closed the round.

01

Operators on call.

Your GPs have built and sold companies. When you call, you reach the people who've sat in your seat.

  • Direct lines to Auren, Paul, and Tod
  • Hands-on advice on the decisions that only operators can help with
02

The network.

A deep bench of founders, operators, and investors who open doors when it counts.

  • 240+Portfolio founders
  • 300+Strategic LPs
  • 100+Venture partners
  • 600+Angel investors
  • Customer introductions across the portfolio
  • Senior hiring help, from your first head of sales to your CFO
  • Warm intros to tier-1 VCs for your next round
03

Capital, over time.

We back conviction with reserves. The first check is the start, not the end.

  • Meaningful follow-on capacity through Series A, B, and beyond
  • Active participation when you're raising
  • Direct LP introductions when it's time to scale capital
04

Aligned governance.

Founder-friendly terms, by default. We pledge our voting shares back to founders, so you stay in control.

  • Voting shares pledged to founders
  • Pro-founder terms across the documents
  • No board seats unless you want one
The portfolio

The founders we've had the privilege to back.

Search and browse the companies in the Flex Capital portfolio. Featured partnerships highlighted.

Perplexity Vercel Mercury Supabase Replit Tailscale AngelList Chime AppLovin CodeRabbit Datavant Airbyte StackBlitz Juniper Square G2 Regal
Company Category What they do Partnered since
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Founder references

Don't take it from us. Ask founders.

The best diligence on a VC is the founders they've already backed. Here are four. We can introduce you to more.

Flex was my very first call when I started Datavant. I recommend them to every founder I work with.

Travis May, Founder of Datavant
Travis MayFounder · Datavant

Flex didn't just write a check. They helped us win key customers early on. They're the kind of partner every founder hopes for.

Joe Kim, Founder of Regal.io
Joe KimFounder · Regal.io

Flex is a wonderful partner that's deeply invested in our success. They've helped us recruit top-tier executive talent.

Alex Robinson, Co-founder and CEO of Juniper Square
Alex RobinsonCo-founder & CEO · Juniper Square

Flex brings the perfect mix of founder empathy and strategic insight. An incredible partner across our global portfolio.

The team

The people behind every check.

Every partner at Flex has built, scaled, and exited a company. We work with founders the way we wish we'd been worked with.

James Pipe, VP of Finance & Operations
Finance & Operations

James Pipe

VP, Finance & Operations

Runs finance and operations across the firm. 10+ years experience in venture capital, including at Google Ventures (GV). James is based in San Francisco.

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Rajal Patel, Partner
Investment Team

Rajal Patel

Partner

Rajal joined the firm in 2022, and his investments include CodeRabbit, Mercury, Perplexity, Protege, Tailscale, and Toma. Rajal also builds and manages Flex's sourcing agents.

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Sushant Bhardwaj, Principal
Investment Team

Sushant Bhardwaj

Principal

Sush joined the firm in 2024 and is based in New York supporting across all categories at Flex. Previously at SafeGraph and Spotify. University of Pennsylvania.

LinkedIn
The Network

The power of our network.

Behind every check is a network of 300+ Limited Partners: founders, CEOs, and investors who open doors, share deal flow, and help our portfolio win.

300+
Strategic LPs
240+
Portfolio Cos
100+
Venture Partners
600+
Angel Investors
Marc Andreessen a16z
Saar Gur CRV
Henry Kravis KKR
David Sacks Craft Ventures
Chris Dixon a16z
Bill Trenchard First Round
Ian Sigalow Greycroft
Jeremy Phillips Spark Capital
Jon Callaghan True Ventures
Fabrice Grinda FJ Labs
Kevin Hartz Eventbrite
Barry Sternlicht Starwood
Jackie Reses Lead Bank
Chris Larsen Ripple
Scott Howe LiveRamp
+ 285 more Across every sector The Flex Network
For founders, by founders

Building something extraordinary? We'd love to hear about it.

Every pitch is reviewed by a partner.