In today's rapidly evolving digital landscape, customer engagement has become the cornerstone of successful businesses. 

In this episode of World of DaaS, Bill Magnuson, the co-founder and CEO of Braze, shares his insights on this crucial aspect of modern marketing. Braze is a leading customer engagement platform valued at over $5 billion.

Bill emphasizes the importance of embracing mobile technology and leveraging first-party relationships with customers. As traditional advertising methods become less effective, companies must adopt a modern martech mindset focused on personalized, data-driven engagement. 

Bill and I also discuss martech strategy: Deciding when and how to expand your product line, building in house vs making acquisitions, and Bill’s experience taking Braze public at the height of the tech bubble. 

As businesses strive to stay ahead in the digital realm, Bill’s wisdom underscores the significance of prioritizing customer relationships while upholding ethical standards. His perspectives offer a roadmap for companies looking to leverage cutting-edge technologies while fostering a positive, inclusive culture that drives innovation and growth.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit worldofdaas.buzzsprout.com

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You can find Auren Hoffman on X at @auren and Bill Magnuson on X at @billmag.