Alex Lieberman turned a college newsletter into Morning Brew, a media company that sold for $75M when he was just 27. But the most interesting part of his story isn't the exit - it's what came after.
Our conversation covers why B2B marketing is broken and how companies are getting it wrong, the evolution of influencer marketing, and what actually works in building media companies today. Alex gets candid about finding purpose after a successful exit, the reality of imposter syndrome, and why conventional startup wisdom about "following your passion" might be misguided.
If you're interested in marketing, media, or the human side of building and selling companies, this episode is worth your time. Alex brings unique insights from both his Morning Brew experience and his current work studying what makes great companies tick.
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You can find Auren Hoffman on X at @auren and Alex Lieberman on X at @businessbarista.